RITUALADS·Clean SaintClean Saint logo

Santa's Holiday

After the big night, the Clauses fly somewhere warm. One sealed dose rides in the robe pocket. Two films and four posters for Mouth OS.

Built by RitualAds.

RitualAds is the engine behind campaigns and previsualizations for MANSCAPED, AstraZeneca, Genentech, Whoop, e.l.f., OmniRX, and 2 more.

MANSCAPED AstraZeneca Genentech Whoop e.l.f. OmniRX Reebok The North Face

Brief in · campaign out · three campaigns on the record · each film plays here · each card opens its full case study

Martha Stewart

In · A national campaign to launch her new skin care product on Shopify, turning five years of clinical research into a luxury story, without a single practical set.

Out · The commercial, with not a single practical set used in production; midway through post-production she asked for a higher-resolution output for the largest screen in Times Square.

The result · A Times Square debut on the largest screen, seen by 1.5 million people daily, and three major publications.

Muscle Code

In · A 30-second direct-response commercial for a patented essential amino acid supplement backed by NASA and NIH-funded research.

Out · A spot engineered to convert cold audiences: it leads with the product's claim, up to 10X greater muscle synthesis than whey protein isolate gram for gram, and closes with a frictionless path to purchase.

The result · Cost per order reduced from $120 to $31, a 74% decrease.

Reebok

In · Reebok's signature-shoe launch for Angel Reese, the most followed WNBA player across all social media.

Out · A production-ready previsualization delivered within 90 minutes, then the cinematic commercial built on that roadmap for the global launch.

The result · The Angel Reese 1 sold out globally within hours of going live, all three colorways, one of Reebok's fastest product launches in recent history. “This could rewrite the playbook for sports marketing.” · Marla Tellez, Fox News

December 26th

Film one · thirty secondsPress play · sound on

The morning after Christmas, Santa packs for a vacation. One test grin in the hall mirror shows what a billion cookies cost; Mrs. Claus answers without a word, one Mouth OS dose slipped into his robe pocket. They fly away at dawn.

The film · December 26th, thirty seconds
Santa grinning at the hall mirror, Mrs. Claus behind him The same grin, clean
A billion cookiesOne precision dose
The mirror test · drag between the cookie grin and the clean one
The living room the morning after
The morning after · cookie plates, milk glasses, one packed case
The sachet in the robe pocket
The slip · one dose in the robe pocket
The loaded sleigh at dawn
Departure · the sleigh packed for somewhere warm
The Mouth OS end card
The card · the film's last frame

The Migration

Film two · thirty secondsPress play · a narrated film

A hushed nature documentary follows the rare red-suited pair on their annual flight south. A calm narrator, long lenses, observed behavior: the loading, the smile that shows a season of cookies, the sealed dose she tucks ahead, and one small sleigh against an enormous sunrise.

The film · The Migration, thirty seconds, narrated
Aerial of the snowbound workshop at first light The pair loading the sleigh, long lens The sleigh tiny against the sunrise The Clean Saint end card
The storyboard · walk the film's four observation posts

The Posters

Four stills for Clean Saint, each its own idea with its own line, set in one type system. They run as key art beside the films: social, out-of-home, the landing page.

The red robe on its hook, the dose in the pocket
Still one · CLEAN SAINT. CLEAN SLATE. · the robe on its hook
A squeezed-flat tube beside one upright dose
Still two · THE END OF THE TUBE. · the old tube retired beside one dose
The packed sleigh under stars with one carry-on
Still three · EVEN THE SLEIGH FLIES CARRY-ON. · one case where the sack rides
A moonlit mountain range of empty plates, one dose planted on top
Still four · FOR THE PATRON SAINT OF COOKIES. · the aftermath, summited

Ways in

Each one is scoped with you, case by case.

The single spot

A single finished holiday spot, cut for broadcast and social, with its poster.

The holiday pair

Both films on this page finished as a campaign, with the four posters and cutdowns.

Every month

A standing lane: new films and key art for each season the brand enters.

Toothpaste, reinvented.

RitualAds is the engine behind campaigns and previsualizations for MANSCAPED, AstraZeneca, Genentech, Whoop, e.l.f., OmniRX, and 2 more.

Both films are finished and playing above, with the four posters beside them; change requests land on this same page.